Friday, December 26, 2008
Have a safe and happy holiday season! See you in 2009!
Todd Andrlik, Gavin Heaton, Gerry Riskin, Darryl Ohrt, Drew McClellan, Kami Huyse, Michelle Golden, Tom Kane, Becky Carroll, Karen Miller Russell, Doug Simon, Martin Lynch, Leanne Heller, Jonathan Yarmis, Ampatzis Panagiotis, Joseph Wilburn, John Koetsier, Ruth Seeley, Jason Whitmen, Luke, Eric Montague, Michael Bourne, Larry Bodine, Tom Kane, More Partner Income, Rjon Robins, Jenny Love, Kevin O'Keefe, Jim Calloway, Dr. Alan Freitag, Stacia, Eric Eggertson, Marc Rapp, Liza Jones, Dan Hull, Maria Palma, Amanda Chapel, Matt Kucharski, Ben Waugh, Dr. Kent M. Keith, Kiker, John, Katie Paine, David Alston, David Maister, Laurie Wilhelm, Rodger Johnson, Geoff Livingston, David Mullen, Chris Brogan, Jose Teixiera, Jeff Davis, Scott Baradell, Sherrilynne Starkie, Lara Kretler, Lynn Crymble, Susan Iskiwitch, Angie Chaplin, Walter Stevenson, Sharon Bond, Joyce Lofstrom, Heather Yaxley, Tyler Hurst, Kristen Smith, Terry Morawski, Phil Gomes, Richard Rinyai, Robert French, Josh Morgan, Barbara B. Nixon, Todd Defren, Paul Ritchie, Timothy Parcell, Boyd Neil, Claire Celsi, Laurent Pfertzel, Catharine Montgomery, Rodger Johnson, Chris Mitchell, Jason Keeling, Andrew, Inga Rundquist, Michael Kolowich, Patrick J. Lamb, Brian Keith, Kelli Matthews, Shannon Paul and Ed Lee.
Monday, December 22, 2008
So during this holiday season, for those of us who'd rather do our shopping from the comforts of home, there may be no better place to do so than amazon.com. For my money, amazon doesn't just deliver the best service among internet retailers, but arguably the best among everyone.
The site has just about anything you want. It's easy to navigate, even easier to place an order (or gift order) , and if you shop them often enough, you don't have to re-enter the same information over and over again. Amazon has a great tracking sytem and, best of all, if you have a question or problem, the Click-to-Call service is hard to beat. It's not only that you receive a call from an amazon.com rep at the click of your mouse, but the representative already knows why you're calling and stands ready to help you.
So if you have any last minute shopping, consider a place where you'll get great prices and world class service!
Tuesday, December 16, 2008
- Trust yourself
- Consider it your responsibility to share your professional judgment
- Know your audience
- Prepare by understanding your point and anticipating any questions you may receive
- Make your point succinctly
- Do so in the broader interest, not self interest
- Persuade – don’t take ceremonial positions
- Be patient - let the information sink in
- Understand that bad news is better coming from you than from the outside
- Trust your leadership
Monday, December 15, 2008
Sunday, December 14, 2008
Link your original tagger(s) and list these rules in your post. Share seven facts about yourself in the post. Tag seven people at the end of your post by leaving their names and the links to their blogs. Let them know they’ve been tagged.
Thursday, December 11, 2008
- Goldner and his team are always trying to learn from their customers. It's more than just pouring through research or getting feedback from retailers, it's about keeping your eyes open at the childrens' birthday parties of family and friends both here and around the world. To see, and pay attention to, how and why children are responding the way they do upon opening and playing with their gifts adds important insights to raw data.
- Goldner is clearly a man who listens more than he talks. His natural curiosity and desire to understand what's happening with every aspect of the company in every corner of the world is palpable. When it comes to his customers, Goldner not only wants to know what media they're watching, but how they're watching.
- Goldner fundamentally understands that he's not just in the toy business. He's not leading a company that manufactures products; he builds experiences that shape the lives of young people, their families, and their communities. Because this is the lens through which he views Hasbro, the Hasbro brand naturally belongs in the broad spectrum of consumer entertainment experiences.
It's no secret why Hasbro has transformed and why it will prevail even in these tough economic times. It also shouldn't be lost on anyone that the companies with a reputation for delivering for their customers are not the ones needing bailouts right now.
Wednesday, December 10, 2008
Wednesday, November 19, 2008
Tuesday, November 18, 2008
Thursday, November 6, 2008
Friday, October 10, 2008
While one of Goldwater's campaign themes was "America Needs A Change," consider also that the opposition painted him as erratic. Sound familiar? In three and a half weeks, history may repeat itself with a landslide victory for the Democrats. What's more, the promise of the Civil Rights Act may be realized far sooner than almost anyone would have ever predicted.
Thursday, October 9, 2008
Wednesday, October 8, 2008
So why did post debate polls favor Obama? I believe in many respects it's less about what Obama said and more about how McCain listened. McCain's reference to Obama as "that one" only served to punctuate McCain's obvious disdain for his opponent - disdain made evident every time Obama addressed the audience.
You see, the difference between a town hall debate and a town hall meeting is that you have to share the stage with your adversary. How you well listen is just as important as how well you speak. And while it's important in any debate format, it's crucial in the more free-wheeling town hall setting. Over the course of 90 minutes, McCain was often disengaged when Obama spoke, sometimes walking aimlessly around the stage until it was his turn to speak again. There was a restlessness about him as he listened - a stark contrast to words about experience and being the steady hand during tough times. McCain was confident when he spoke but less likeable when he wasn't speaking, and it cost him with viewers last night.
To illustrate the point, I was driving home and had to listen to the debate on NPR. I thought McCain did pretty well in the scheme of things. It wasn't until I got home and watched a re-run on CNN that I realized why viewers sided so overwhelmingly with Obama in post-debate polls. I couldn't watch McCain listen on the radio. Seeing the exchange on TV completely changed my point of view.
It's a great lesson for all of us. While we may never have cause to participate in a nationally televised debate, it's important to understand that regardless of how well spoken one may be, people place a premium on listening. As well they should.
Monday, October 6, 2008
Thursday, October 2, 2008
It will likely draw a bigger audience than Obama-McCain 1. First of all, it's not taking place on a Friday night, and second, people will be watching this for the same reasons they watch NASCAR or the Indy 500. People want to see the crash. They'll be watching and listening for the gaffe, stumble, or clever one-liner. Between the two candidates, the viewing audience likes the odds. Look for big numbers tonight.
Much has been made of the McCain campaign's efforts to lower expectations for Sarah Palin. Of course, recent Palin interviews have helped that cause as well. But tonight, it will be interesting to see what standard the viewing audience chooses when it comes to judging her performance. Does Palin have to be more substantive than Biden? Up for the job as Vice President? Show she has the capacity to step in as President? Of just perform better than she did during the Katie Couric interviews?
Given that we're a nation at war and confronting the most daunting economic crisis of our generation, I hope we set the bar high for both of them. I hope neither crashes. It would be terrific if we could simply hear 90 minutes worth of sound debate over issues that will shape America's future. Let's watch and see!
Wednesday, October 1, 2008
As I write this post, the Dow is down slightly after a record loss on Monday and a bit of a rebound yesterday, based largely on the hopes that despite the House vote against the bailout plan, there will be a deal in place by week's end. Let's see how the Senate steps up today and how the market responds.
This economic crisis has offered a rare blend of electoral politics and high stakes governance. There's nothing quite like watching the conflict between self preservation and doing what's truly best for the country. What's more, poor communication has been center stage as the public rages against a bailout plan that was horribly presented and so poorly explained to the American people.
Voters typically don't support bills (especially the $700 billion variety) when they don't understand the issue. Of course, since Capitol Hill doesn't trust the White House, voters don't trust Washington, and members of Congress (of which all 435 are up for re-election) need voters' support to get re-elected, therein explains the results of the House vote and the market's response.
It should be a fascinating week!
Monday, September 29, 2008
So where do the pirates fit in here? Well I can't blame the Democrats or the Republicans (as much as I'd like to) for my recent blog-cation, so since we're fresh off International Talk Like a Pirate Day, pirates are as good an excuse as any. Anyway, it's great to be back on the keyboard again. Avast! It should be a fascinating week.
Thursday, September 18, 2008
Tuesday, September 16, 2008
In the meantime, I'm crafting my Pirate client service excellence post and have enlisted the fine people at Linkedin for their thoughts on the matter as well. I look forward to receiving more answers to my Linkedin question and any comments you may have about why you believe talking and blogging like a pirate are important client service skills. Stay tuned.
Sunday, September 14, 2008
Wednesday, September 10, 2008
Tuesday, September 9, 2008
I really enjoyed this post and hope you take the time to read through it and think about it as well - both from the perspective of a business owner and a customer/client. Rohit notes two persuasive, but conflicting opinions on the effectiveness and efficiency of e-mail versus phone when it comes to responding to customers. Have a read and let me offer the question Rohit asked in his original post:
"So here's an open question - which side of the debate do you fall on? In order to grow and be successful, can you really afford to take calls and have a human on the other side of the phone as Freshbooks does, or do you need to be hyper focused on efficiency like 37signals?"
Great client service can only come from satisfied employees, and part of keeping employees satisfied at the workplace is recognizing from time to time that life can be bigger than one's job. I've owned my own firm and have worked for others. The toughest part about working for others is having to live with their priorities. It's why identifying priorities is the first thing I look for when evaluating a company and its leadership.
Since election day isn't a national holiday (which I believe once every four years it should be), Todd is offering his people the next best thing. I believe his employees and clients are the big winners for it. With only 56 days to go before the culmination of the longest and most expensive presidential campaign in US history, consider offering your employees a similar consideration on this very important election day.
If Todd were running for office himself, he could easily claim that he made it easier for SHIFT workers to vote in presidential elections. Not bad.
Monday, September 8, 2008
This is an extremely valuable collection of stories you may find very helpful in sharing with clients and prospects. Most of us have few examples, if any that we can share, of how companies have used social media to their benefit. What's more, this post offers a wonderful range of ways companies used it to underscore their particular brand.
If you have clients who are hesitant about engaging in social media, send them the link. No pressure, just send it as an FYI and see how they respond. For the PR agency pros out there, read the examples, commit your favorites to memory, and use them to illustrate your point the next time you're speaking to a prospect or client about social media. Finally, and arguably most important of all, send this link to your colleagues and schedule a brown bag lunch to discuss the content, identify your favorites, and shape your own point of view.
What are your favorites?
Thursday, September 4, 2008
Wednesday, September 3, 2008
Of all the great passages I've heard over the past few weeks, (and I'm sure they'll be many more by Thursday night), I was particularly struck by a phrase Bill Clinton used last Wednesday night. It wasn't a partisan potshot, but a profound statement about leadership. And one that's as relevant to business as it is to politics. In speaking to the role of the United States as a world leader, he said (and I'm paraphrasing), the world has always been more impressed with the power of our example than by the example of our power.
James Kouzes and Barry Posner, authors of The Leadership Challenge, were likely beaming at such a remark. Among their five leadership practices, they advocate the importance of modeling the way. "Leaders set the example by behaving in ways that are consistent with shared values."
Everyone knows that staying true to one's values is easier during good times than during difficult times. For whoever becomes president, I hope he takes the concept of modeling the way to heart. Our standing in the world depends on it, and it will also serve as a model for the leaders with whom we work each and every day.
Monday, September 1, 2008
For you bloggers out there, you know all too well that we not only depend on those we know in social media circles, but also on those we have yet to meet. That's what keeps writing a blog interesting!
Remember, a blog is only as strong as the conversation it inspires. I hope to inspire your continued participation in the months ahead. In the meantime, if you write a blog and don't do so already, thank those who contribute to your conversations at least once a month - thank it forward, and you'll likely meet some wonderful new people as a result.
The following people were generous enough to contribute to our conversation here at CSI/Season 2 this past month. As always, I'm grateful for your participation and hope you continue to offer your insights.
Todd Andrlik, Gavin Heaton, Gerry Riskin, Darryl Ohrt, Drew McClellan, Tom Kane, Becky Carroll, Karen Miller Russell, Doug Simon, Martin Lynch, Leanne Heller, Jonathan Yarmis, Ampatzis Panagiotis, Joseph Wilburn, John Koetsier, Ruth Seeley, Jason Whitmen, Luke, Eric Montague, Ben Waugh, Kiker, John, Katie Paine, David Alston, David Maister, Laurie Wilhelm, Rodger Johnson, Geoff Livingston, David Mullen, Chris Brogan, Jose Teixiera, Jeff Davis, Scott Baradell, Sherrilynne Starkie, Lara Kretler, Lynn Crymble, Heather Yaxley, Tyler Hurst, Kristen Smith, Terry Morawski, Phil Gomes, Richard Rinyai, Robert French, Josh Morgan, Barbara B. Nixon, Todd Defren, Paul Ritchie, Timothy Parcell, Boyd Neil, Claire Celsi, Laurent Pfertzel, Catharine Montgomery, Shannon Paul and Ed Lee.
Last month, CSI/Season 2 held a subscription drive. So if you didn't sign-up then, please do. You may elect to receive it by e-mail or use your favorite RSS reader. On to September!
Thursday, August 28, 2008
Crayola - By visiting Crayola.com you can tap into the creative fearlessness of your inner child and create greeting cards and crafts that are similar to what we made as kids when instead of buying cards or gifts at the store, we'd make our own.
Jackson Pollock-A-Scetch - If you really want to have some freewheeling fun, this tool is for you. Just start dragging your mouse along the white screen and with every mouse click you can change color. It offers hours of enjoyment.
Wordle - Use wordle.net to make a picture out of as many words as you like. It's one of my favorite ways to create a visual depiction of the qualities we see in others.
BeFunky - Barbara Nixon told me about BeFunky Cartoonizer. It's easy to use and will take any photograph and turn it into a B&W or color scetch. You probably already run across them all the time and wonder how they were created.
Dumpr - According to the site, "Dumpr is where you create marvelous photos to share with your friends." I used it to make the "painting" of myself you see hanging in the museum above.
Like most things in life, you can hone your creative skills by taking time to create things. Practice doesn't always make perfect, but practice almost always makes you better. Don't forget to share some of your favorite online creative tools as well!
Tuesday, August 26, 2008
As is so often the case, the genius of Pixar's operating principles lay in their simplicity:
- Everyone must have the freedom to communicate with everyone.
- It must be safe for everyone to offer ideas.
- We must stay close to innovations happening in the academic community.
Monday, August 25, 2008
I'm not trying to make this Harvard Business Review Week at CSI/Season 2 (although that wouldn't be such a bad idea), but I do want to share one of my favorite articles from the September 2008 issue, How Pixar Fosters Collective Creativity.
Consider this anecdote from Pixar and Walt Disney Animation Studios president, Ed Catmull:
"A few years ago, I had lunch with the head of a major motion picture studio, who declared that his central problem was not finding good people—it was finding good ideas. Since then, when giving talks, I’ve asked audiences whether they agree with him. Almost always there’s a 50/50 split, which has astounded me because I couldn’t disagree more with the studio executive. His belief is rooted in a misguided view of creativity that exaggerates the importance of the initial idea in creating an original product. And it reflects a profound misunderstanding of how to manage the large risks inherent in producing breakthroughs."
So what's tougher? Finding good people or good ideas? I encourage you to read the article. Tomorrow, I'll look at some of Catmull's practices and principles for managing creative talent and fostering a relentlessly creative work environment. I look forward to the conversation!
Sunday, August 24, 2008
If you aspire to becoming a world class client service organization, leading for loyalty is a great place to start. Here are Reichheld's six loyalty principles:
- Preach what you practice. It's not enough to have the right values. You must clarify them and hammer them home to customers, employees, suppliers and shareholders through your words and deeds.
- Play to win-win. If you are to build loyalty, not only must your competitors lose. Your partners must win.
- Be picky. At high loyalty companies, membership is a privilege. Clarify the difference between loyalty and tenure.
- Keep it simple. In a complex world, people need small teams to simplify responsibility and accountability. They also need simple rules to guide their decision making.
- Reward the right results. Save your best deals for your most loyal customers, and save your best opportunities for your most loyal employees and partners.
- Listen hard, talk straight. Visit call centers, internet chat rooms, and anywhere else customers offer feedback. Make it safe for employees to offer candid criticism. Use the Loyalty Acid Test survey. Explain what you've learned and communicate the actions that will be taken.
Thursday, August 21, 2008
Wednesday, August 20, 2008
In Jim Collins' book Good to Great, he refers to the Hedgehog Concept. Collins suggests you ask yourself three questions:
- What are you deeply passionate about?
- What can you be the best in the world at?
- What drives your economic engine?
Take a look at what excellence looks like. By the way, if you don't speak the language, don't worry. There's no mistaking what's going on!
Tuesday, August 19, 2008
Online and off line, we tend to build relationships with people who have common interests and priorities. Relevance is based on a shared sense of purpose. Your personal brand is brought to life by what you care about and how you engage with others. Relevance empowers the other three Rs.
So would you rather be liked, disliked or irrelevant? I'd take the first two any day.
Susan Sontag once said, "Existence is no more than the precarious attainment of relevance in an intensely mobile flux of past, present, and future."
So read, write, build relationships and for heaven's sake be relevant. Thanks Laurent!
Monday, August 18, 2008
I've spent several posts on writing blogs and reading content from others online, but the most important R of all is relationships. It's what makes social media social. From the comfort of your own home or office, you can build real relationships with customers and countless other stakeholders anywhere in the world. You can share ideas with the terrifically smart individuals you'll discover and build lasting friendships with people whom you may never meet face-to-face.
It's actually amazing how well you can get to know someone online. To illustrate the point, one of my former learning team members in Seton Hall's MASCL program is a dentist. He told me that he got to know his online classmates better than he did the students he sat next to everyday in dental school. It's kind of like the difference between staying in a hotel and taking a cruise; there's something about everyone being in the same boat that promotes an entirely different level of interaction and sharing.
Social media provides a plethora of reading, writing, and relationship resources. Let's face it, the three Rs of social media and the three Rs of PR are two sides of the same coin. Now you just have to convince the rest of your colleagues.
Here's a list of client service blogs along with many of my other favorites. I hope you add them to your favorites. Pardon me if you know I read your blog and for some reason you are not on this list - please just send me a comment/link, and I'll add you immediately!
Client Service Blogs
- Amazing Firms, Amazing Practices
- CBA Practice Link
- Church of the Customer Blog
- Customers Rock
- Darryl Ohrt
- David Jacobson's External Insights
- Gladwell.com Blog
- Golden Practices
- Gruntled Employees
- How To Change The World
- How to Make it Rain
- Howling Point
- Human Law
- In Search of Perfect Client Service
- Infamy or Praise
- Jim Calloway's Law Practice Tips
- Law Firm Blogging
- LawMarketing Blog
- Leaderhip for Lawyers
- Legal Business Development
- Legal Ease Blog
- Legal Marketing Blog
- Legal Sanity
- Management Craft
- May It Please The Court
- Minor Wisdom
- More Partner Income
- My Shingle
- Passion, People and Principles
- Rainmaker Best Practices
- Real Lawyers Have Blogs
- Rob Hyndman
- The [non]billable Hour
- The Adventure of Strategy
- The Greatest American Lawyer
- Boyd Neil
- Brendan Cooper
- Brian Keith
- Bryant Hilton
- Chris Brogan
- David Ferrabee
- David Mullen
- Drew McClellan
- Ed Lee
- Gavin Heaton
- Geoff Livingston
- John Koetsier
- Kami Huyse
- Katie Paine
- Lara Kretler
- Niall Cook
- Richard Edelman
- Rodger Johnson
- Ryan Peal
- Scott Baradell
- Shannon Paul
- Shel Holtz
- Steve Rubel
- Strive Notes
- Timothy Parcell
- The Flack
- The Lead
- Todd Andrlik
- Todd Defren
- Where Do You Stand?
Sunday, August 17, 2008
Well it appears that for some of our colleagues, their zeal to become educated has sadly turned into an addiction.
In Todd Andrlik's informative post (and vivid imagery) on the subject, he points us to The Center for Internet Addiction. Get informed and engaged with social media, but don't let this be you someday.
I look forward to continuing our conversation this week in good conscience, as you've been so advised.
Saturday, August 16, 2008
Vacations? Well that's a choice. Some people like a total break from the workplace. For me, I'd rather take a little time each day to keep up with my e-mail so I don't have hundreds of them sitting there upon my return.
Todd Andrlik offered what he describes as the Top Ten "Out of Office" Auto Replies. While Todd's Top 10 may be a little over-the-top and turn more than a few heads at your office, if you have to use an auto "out of office" reply, then at least be a little creative!
Thursday, August 14, 2008
Wednesday, August 13, 2008
Many of my close friends kid me about having run out of material a long time ago. I tell them that as long as I continue to read some of the great blogs I enjoy out there, they'll always offer me fresh ideas. That said, rather than provide the typical list of what I believe makes for a successful post, I'll simply say that it's important to find your voice and to offer variety with passion.
Finding your voice takes time, but you'll know it when you find it. I try first and foremost to be myself which I believe delivers a voice of self-deprecating authority, with a dash of humor. Most importantly, I want readers to feel that I put extra effort into every post. Kind of like the athlete who hustles all the time, where even if he/she has a bad night, you can't help but acknowledge the effort. I'd be interested in how others perceive this blog's voice, but for what it's worth, it's how I would describe it.
Finally, when it comes to posts that keep the content fresh for you and your audience, offer as much variety as possible. I've written short posts and long posts (be sure to include links). I've included videos, charts, quirky photos, interviews, polls, contests, you name it. Putting that extra bit of thought into not only what you want to write, but also how you want to express it is the key. I know I appreciate it as a reader.
If you are looking for a fun list of what makes for a great post, I'll direct you to Five Ways To Make Your Blog Post Worth Reading at Life Is Colourful where I borrowed the "How 2.0 Blog" button. More on this subject next week! Don't forget: Friday is Fun Video Day! See you then!
Tuesday, August 12, 2008
Let's deal with "what" first. Up until my very first post, I planned to write about crisis communications because I served on Hill & Knowlton's crisis specialty group and I felt comfortable with the subject matter. However, I was also Director of Client Service for the US and concluded that client service was not only a sustainable topic that offered me lots of opportunity for variety and creativity, but also a subject that I didn't find being written about much in PR blogs at the time. It seemed a good combination of personal passion and opportunity.
Regarding whom, my blog is for people primarily in PR, or in other professional service businesses, who are truly passionate about client service. This is where you come to learn what I refer to as the blogger's survival credo: The true measure of a blog is who reads it, not how many. I learned quickly that despite being part of Hill & Knowton's Collective Conversation, which is a bit like a high-rise condo for bloggers, building any kind of critical readership mass, even among the neighbors so to speak, can be a challenge.
The bottom line is to write to your passion and an audience will follow. (Remember, it's about who, not how many). Pour yourself into every post and update your blog as often as you can. My favorite blogs are written by people who clearly love to post, and every post shows it.
Writing a blog has allowed me to discover some great bloggers and even more social media tools. The comments I receive have offered me a wealth of perspective on client service and the PR business in general. What's more, I've met (online) some of the smartest people I've ever known. Engaging in social media, starting with reading and writing blogs, has been among the most rewarding learning experiences of my career. That's why after suspending my blog at H&K, I was compelled to launch CSI/Season 2!
Monday, August 11, 2008
I spent several weeks reading blogs from colleagues at Collective Conversation, and then I ventured into other blogs about PR as well as those about politics, entertainment, journalism, etc. In most cases I found the writing to be refreshing. Informal, but direct. And more often than not, quite intelligent.
The lessons for "traditional PR" were hard to miss - most especially the bad habit of PR people to drift into corporate speak. That's a no-no off line and online. That alone, made my foray into blogging worthwhile.
Tomorrow, I'll talk about diving in to write my first blog.
Sunday, August 10, 2008
While some may regard this as harsh, I don't believe you can serve today's public relations client without a working understanding of social media and the broader discipline of digital communication. And clients shouldn't pay hundreds of dollars an hour for PR-lite. Now if you're reading this blog (along with many others I hope), you've already taken steps toward becoming more educated about how to leverage social media to build important relationships for your clients. This is a good thing.
Over the next several weeks, I'll walk you through my personal social media journey. One that started with reading blogs, later writing one, and then testing a number of social media sites, where by trial and error (with an emphasis on error), I began to understand the power of these incredible tools. If you're comfortable taking a journey that will likely never end, come aboard.
As I recount my experiences, I look forward to you sharing yours and our learnng from one another. If we play our cards right, we'll illustrate how a blog can serve as a powerful (and inexpensive) professional development tool. I look forward to our conversation over the coming weeks.
Saturday, August 9, 2008
Sadly, the U.S. was not on the list.
|4.||South Africa|| |
|6.||Hong Kong|| |
Maybe someday the U.S. will break into the top ten. We can only hope!
In my comment to Bryant, I briefly explained that several years ago I participated in a client meeting and when the subject of social media came up I was really at a loss. I left the meeting believing that if I didn't learn about social media soon, I would be left behind. (Mowing lawns in 5 years is what I muttered to myself). So I took the plunge. What I soon realized is that to learn social media you've got to engage in it. In the same way you couldn't learn to play golf by reading a book, social media can't be taught, it must be learned.
With the help of Niall Cook at H&K, I started a blog and have been learning ever since. As PR professionals, we're in the business of building relationships. To serve our clients well, we need to understand and avail ourselves of all the relationship tools necessary to be successful.
Over the next several posts, I'd like to share what I've learned and invite you to share your experiences as well. We're all learning. Let's do it together.