For me, reading blogs is where my education in social media began in earnest. (And where it continues today). Though I was interested in the idea of writing a blog, I considered that similar to writing a book, I should probably read a few first before I attempt to author one. So I did.
I spent several weeks reading blogs from colleagues at Collective Conversation, and then I ventured into other blogs about PR as well as those about politics, entertainment, journalism, etc. In most cases I found the writing to be refreshing. Informal, but direct. And more often than not, quite intelligent.
The lessons for "traditional PR" were hard to miss - most especially the bad habit of PR people to drift into corporate speak. That's a no-no off line and online. That alone, made my foray into blogging worthwhile.
Tomorrow, I'll talk about diving in to write my first blog.