A Bolt of Excellence

Usain Bolt may have had competitors, but not much competition as he set a new world record in the 200m event in Beijing yesterday. Look at the race and consider its relevance to you and your business. Ask yourself if you could create the kind of distance from your competitors that Usain Bolt did.

In Jim Collins' book Good to Great, he refers to the Hedgehog Concept. Collins suggests you ask yourself three questions:

• What are you deeply passionate about?
• What can you be the best in the world at?
• What drives your economic engine?

Collins essentially says good can be the enemy of great. "To go from good to great requires transcending the curse of competence." Agencies don't deliver great client service because they are already pretty good at it. If you want to separate yourself from the pack, consider taking your commitment to client service excellence to an all new level.

Take a look at what excellence looks like. By the way, if you don't speak the language, don't worry. There's no mistaking what's going on!