In late July, Aaron Uhrmacher, posted 35+ Examples of Corporate Social Media in Action at Mashable Social Networking News. I've been meaning to write about this post for awhile now.
This is an extremely valuable collection of stories you may find very helpful in sharing with clients and prospects. Most of us have few examples, if any that we can share, of how companies have used social media to their benefit. What's more, this post offers a wonderful range of ways companies used it to underscore their particular brand.
If you have clients who are hesitant about engaging in social media, send them the link. No pressure, just send it as an FYI and see how they respond. For the PR agency pros out there, read the examples, commit your favorites to memory, and use them to illustrate your point the next time you're speaking to a prospect or client about social media. Finally, and arguably most important of all, send this link to your colleagues and schedule a brown bag lunch to discuss the content, identify your favorites, and shape your own point of view.
What are your favorites?