Saturday, August 9, 2008

Client Service and The Relationship Toolbox

Bryant Hilton writes a blog called Great Communicate. In his post It's All About Networking, Bryant talks about online and offline persona and touches on the relationship tools available to us today whether it's blogs, Linkedin, Facebook, Twitter, etc.

In my comment to Bryant, I briefly explained that several years ago I participated in a client meeting and when the subject of social media came up I was really at a loss. I left the meeting believing that if I didn't learn about social media soon, I would be left behind. (Mowing lawns in 5 years is what I muttered to myself). So I took the plunge. What I soon realized is that to learn social media you've got to engage in it. In the same way you couldn't learn to play golf by reading a book, social media can't be taught, it must be learned.

With the help of Niall Cook at H&K, I started a blog and have been learning ever since. As PR professionals, we're in the business of building relationships. To serve our clients well, we need to understand and avail ourselves of all the relationship tools necessary to be successful.

Over the next several posts, I'd like to share what I've learned and invite you to share your experiences as well. We're all learning. Let's do it together.

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