For the past week we've been talking about the importance of understanding social media to delivering truly excellent client service. I even went so far as to say, that in today's day and age, if you're providing PR counsel to your clients and you don't have a working knowledge of social media, then you're delivering PR-lite at best. And if you're a client, and your outside PR counsel looks confused when you talk about blogs, Twitter, Linkedin, etc., then you should run - don't walk, run!
Well it appears that for some of our colleagues, their zeal to become educated has sadly turned into an addiction.
In Todd Andrlik's informative post (and vivid imagery) on the subject, he points us to The Center for Internet Addiction. Get informed and engaged with social media, but don't let this be you someday.
I look forward to continuing our conversation this week in good conscience, as you've been so advised.