PRWeek was kind enough to run a piece I wrote about the importance of client service in the PR business and the way this is revealed in a down economy. Staying One Step Ahead of the Lion wrestles with the question: What does it tell us about our value as a business partner that when times get tough, our budgets either get cut or we get dismissed altogether?
The point is that our clients should believe they stand a better chance surviving, and even thriving, during down times with us than without us. A greater focus on client service excellence is a first step to helping us get there. If nothing else, it's a great conversation topic to start the week.