Since yesterday's post Love Is All You Need, seems everyone's talking about love in business now. I'll let you be the judge as to whether I've sparked a global trend. (Just keep the answer to yourself.)
Today at ToddAnd, it was Gavin Heaton's turn as guest blogger, and he featured two posts (What a showoff!) That said, his first post showcased a video by Microsoft's Digital Advertising Group which essentially served as a sequel to Bring The Love Back!
Seems everyone is looking for a little more love these days. Consumers do not want to be the recipients of cookie cutter, mass marketing. They want their messages customized and personalized. And as you'll see in the video, if you do so they'll tell their friends, and if you don't you may lose them forever.
Keep in mind, your client relationships are no different.
On this topic, you might want to also see this:
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Just went through all 197 slides. What an outstanding and insightful presentation. Thanks for sharing Gavin!
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