Here's a follow-up to David Whyte's challenge to "find the simple character of our own voice," I thought it was worth exploring for at least one more day. One of my favorite poets of all time is e.e. cummings. Here's what he had to say on the subject:
"To be nobody but yourself in a world which is doing its best, night and day, to make you everybody else means to fight the hardest battle which any human being can fight; and never stop fighting."
Conducting a quick search of the term, "Be Yourself," there's a wealth of information that not only provides helpful personal guidance, but also offers solid tips for finding your own voice as an agency. One article is actually titled, "How To Be Yourself."
I'd love to hear what you believe is relevant to both agencies and individuals. I tend to agree with Judy Garland:
"Always be a first-rate version of yourself, instead of a second-rate version of somebody else."