Editor and author Thomas Masson once said, "Be yourself is the worst advice to give to some people."
He has a point. But the anonymous quote makes sense too. So now what?
Well, Masson did say just "some" people.
While I remain a strong advocate of being true to yourself when it comes to pitching business and serving clients, Masson notes clearly that being yourself may not be the best course of action for everyone. The question is: Are you one of those "some," or are you one of the rest of us? ; - )