tag:blogger.com,1999:blog-8879779555304468045.post2662725316922628829..comments2023-09-13T05:47:20.964-07:00Comments on Client Service Insights (CSI): Need An Alignment?Leo Bottaryhttp://www.blogger.com/profile/10043698095787343204noreply@blogger.comBlogger2125tag:blogger.com,1999:blog-8879779555304468045.post-91568250286672335852010-02-01T17:14:58.000-08:002010-02-01T17:14:58.000-08:00Jim, I appreciate your thoughtful comment and coul...Jim, I appreciate your thoughtful comment and could not agree more regarding the need for additional discussions on the topic. I look forward to starting one of them in my next post!leobottarynoreply@blogger.comtag:blogger.com,1999:blog-8879779555304468045.post-38903923252736795462010-02-01T12:20:08.000-08:002010-02-01T12:20:08.000-08:00Leo - Alignment is critical in down times, but jus...Leo - Alignment is critical in down times, but just as important in good times. I’ve seen just the situation you describe with multi-location agencies, in which managers are loathe to give up billable hours to another office.<br /><br />Likewise, I’ve seen branches in one nation take on clients that were in direct competition with existing clients already served by the firm in another location. Sometimes such work can be firewalled effectively, but other times it constitutes a clear conflict. Greed can be as powerful a motivator as survival. <br /><br />There is a whole separate discussion to be had regarding alignment throughout the enterprise and how to achieve it. PR must be aligned with business goals and objectives up and down the organization and across business unit lines.<br /><br />Jim Bowman – The PR Doc®Jim Bowman – The PR Doc®noreply@blogger.com